I’ve seen plenty of business owners who had a great product and a great website, but just couldn’t make any money. The thing that all of those failed business owners had in common was a lack of a buyer’s list. The buyer’s list is your golden ticket to success. Building a buyer’s list isn’t hard to do, but you MUST do it if you want to have an audience to reach!
There are plenty of ways to build up a buyer’s list. In essence, when traffic hits your page, you will bribe them for their information. You’re basically trading their email address for more information on the next page. You will do this with what is called an “opt-in box”. It’s a little form that somebody will have to fill out to get your special offer. Once you get this information, you’re golden!
At this point, you will want to train your list to expect a constant stream of information from your website. You don’t want to bombard your list with email, but you do want to train your list to expect your name in their inbox. You will always have folks who unsubscribe from your list, and that’s fine. But if you don’t send information out consistently, you are sure to see a LOT more people on your list unsubscribing.
You will also keep more subscribers if you send out quality information at a good pace… But that’s a topic for another day!
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